Media Roundup: NBC Olympics

NBC is the American broadcaster of the 2012 Olympics and they have been heavily promoting their upcoming coverage of the events. They have been running commercials that showcase the most exciting moments from the 2008 Olympics, and Carli Lloyd's goal against Brazil in the gold medal game is included. NBC created a website (nbcolympics.com) solely dedicated to the Olympic Games. An abundance of content has been released on the website featuring U.S. athletes. The videos were shot at the Olympic Media Summit, which occurred in mid-May. The videos are fun and focus on connecting the public to the athletes' personalities. NBC has a vested interest in building the profiles of the U.S. athletes competing at the Olympics: more people will tune in if they care about the athletes. Many of these videos feature USWNT players, specifically Alex Morgan, Abby Wambach, Christie Rampone, and Megan Rapinoe. 

This is great exposure for the USWNT. Women's soccer has to compete against popular Olympic sports like gymnastics, track and field, and swimming, but NBC taking an interest in the team is a positive sign. NBC coverage will provide a boost in public recognition for the team and can translate into a boost in popularity. NBC sees the USWNT as marketable for the networks Olympic efforts, which is great news for U.S. Soccer.


NBC Video: How Do You Celebrate a Goal
Note: Unable to embed NBC video